IOW College Library Resources

Drip pricing. An underhand practice?

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Sep2024 (Volume) 31 (Number) 1
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 8 - 11
Authors Nutter, Robert
Contents

Drip pricing for goods and services has become more common in recent years. The author examines the debate surrounding this practice.

Keywords
Airlines     Competitive markets     Corporate strategy     Drip pricing     Hospitality industry     Legislation     Psychological pricing     Travel industry    


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