IOW College Library Resources

Inside McDonalds: the 300 billion dollar burger business.

Medium Planet eStream
Class/Location 658.827 INS
Imprint C5: 31/03/2019
Length 85 minutes
Notes

Available to view online. You will need your college email address and password.

This documentary covers how Ray Kroc masterminded the transformation of a Californian burger restaurant into the world's most successful fast food chain.

 

Keywords
Brand building     Brand identity     Brand management     Branding     Brands     Burgers     Business case studies     Business studies     Fast food     Fast food chains     Fast food industry     Fast-food     Fast-food chains     McDonalds    
Links
Click here to access on Planet eStream


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