Psychology of advertising.
Medium
Text
ISBN
9781848723061
Class
659.1019 FEN
Fict/Non
Non Fiction
Authors
Fennis, Bob M.
Imprint
Routledge: Abingdon: 2016
Edition
2nd
Value
31.99
Keywords
Advertising
Advertising psychology
Buying behaviour
Consumer attitudes
Consumer behaviour
Consumer compliance
Copies
T94407 - Available (Shelving), Located: Main Collection( ) /, Type: Ordinary
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