IOW College Library Resources

Bartlett and Ghoshal - managing international business

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Apr2016 (Volume) 22 (Number) 4
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business Studies
Page 21 - 23
Authors Marcouse, Ian
Contents

The new AQA specification introduces Bartlett and Ghoshal's theory to A level for the first time. The author expains how to use it in exams.

Keywords
Centralised management     International business    


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