Principles of marketing for a digital age.
Medium
Text
ISBN
9781529779790
Class
658.872 TUT
Fict/Non
Non Fiction
Authors
Tuten, Tracy L.
Imprint
Sage Publications Ltd.: London: 2024
Edition
2nd
Value
49.99
Keywords
Analytics
Brand management
Communicating value
Communication
Digital age
Digital consumer
Management systems
Market research
Marketing
Marketing mix
Marketing strategy
Positioning
Promotion
Segmentation
Targeting
Copies
L06701 - Available (Shelving), Located: Main Collection( ) /, Type: Ordinary
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