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Case study: 7-Eleven.
Medium
Periodical Article
Medium
- part of - (Periodical Copy) (Date) Sep2024 (Volume) 31 (Number) 1
Medium
(Periodical) Business Review.
Classif
650 BUS
Subject
Business
Page
12 - 13
Authors
Waterhouse, Phil
Contents
The author examines the strategy of convenience store franchise 7-Eleven.
Keywords
Convenience store
Franchises
Global competitiveness
Japan
Managing change
Primary market research
South East Asisan market
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