Hello ...can you help me? - analysing an NSPCC advertising campaign.
Charity advertisements are a common form of everyday non-fiction text and can often provide a useful introduction to the language frameworks applied at A Level. In this modelled example, Dan Clayton takes an approach to language analysis developed in EMC's Langusge Frameworks download, co-authored with Marcello Giovanelli. You can download a full-size version of the advert from www.emagazine.org.uk