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Pricing, strategy and the UK car market.
Medium
Periodical Article
Medium
- part of - (Periodical Copy) (Date) Apr2023 (Volume) 29 (Number) 4
Medium
(Periodical) Business Review.
Classif
650 BUS
Subject
Business
Page
18 - 20
Authors
Marcouse, Ian
Contents
The author discusses the market for used and new cars.
Keywords
Brexit
Car manufacturing
Marketing mix
Marketing strategy
PESTLE
Price
Supply and demand
Used cars
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