Toggle navigation
Back
«
Results
Reserve
»
Case study: Volkswagen
Medium
Periodical Article
Medium
- part of - (Periodical Copy) (Date) Sep2022 (Volume) 29 (Number) 1
Medium
(Periodical) Business Review.
Classif
650 BUS
Subject
Business
Page
22 - 23
Authors
Waterhouse, Phil
Contents
A case study of this reliable car manufacturer.
Keywords
Automotive industry
Boston Matrix
Branding
Business objectives
Business strategies
Car manufacturer
Consumers
Electric cars
External influences
Global industries
Managing people
Marketing mix
Marketing strategy
Markets
Multinationals
PESTLE analysis
Product, service, design
Promotion
Resource management
Sales forecasting
VW
© 2018 Autolib Search