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Case study: y is for Yeezy.
Medium
Periodical Article
Medium
- part of - (Periodical Copy) (Date) Sep2023 (Volume) 30 (Number) 1
Medium
(Periodical) Business Review.
Classif
650 BUS
Subject
Business
Page
11
Authors
Waterhouse, Phil
Contents
The author examines the Yeezy brand by controversial artist Kanye West.
Keywords
Business failure
Dynamic markets
Global markets
Marketing mix
Niche market
Promotion
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