IOW College Library Resources

Principles of marketing.

Medium Text
ISBN 9781292220178
Class 658.8 KOT
Fict/Non Non Fiction
Authors Kotler, Philip
Armstrong, Gary
Opresnik, Marc Oliver
Imprint Pearson Education Limited: Harlow: 2017
Edition 17th global edition
Value 57.99
Keywords
Advertising     Brands     Business ethics     Customer relations     Generation Z     Marketing     Marketing strategy     Millennials     Products    
Copies
L01258 - Available (Shelving), Located: Main Collection( ) /, Type: Ordinary
L01259 - Available, Located: Main Collection( ) /, Type: One week


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