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Marketing management.
Medium
Text
ISBN
9780273718567
Class
658.8 KOT
Fict/Non
Non Fiction
Authors
Kotler, Philip
Keller, Kevin Lane
Brady, Mairead
Goodman, Malcolm
Hansen, Torben
Imprint
Pearson Education Limited: Harlow: 2009
Edition
European
Value
10.00
Keywords
Business
Business studies
Marketing
Marketing objectives
Marketing planning
Marketing research
Marketing strategy
Situational analysis
Copies
L01905 - Available, Located: Main Collection( ) /, Type: Ordinary
L01910 - Available, Located: Main Collection( ) /, Type: Ordinary
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