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The rise of e-sports.
Medium
Periodical Article
Medium
- part of - (Periodical Copy) (Date) Apr2023 (Volume) 29 (Number) 4
Medium
(Periodical) Business Review.
Classif
650 BUS
Subject
Business
Page
12 - 13
Authors
Waterhouse, Phil
Contents
The author examines the growth of e-sports as a business opportunity.
Keywords
Business expansion
e-sports
Global marketing strategy
Growth
Managing change
Olympic Games
Online distribution
The ping
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