IOW College Library Resources

McDonalds vs Burger King: burger wars.

Medium Planet eStream
Class/Location 658.827 McD
Imprint C5: 16/09/2019
Length x 60 minutes
Notes

Available to view online. You will need your college email address and password.

Keywords
Brand identity     Brand loyalty     Brand management     Branding     Branding strategy     Brands     Burgers     Business     Fast food     Fast food chains     Fast food industry     Fast-food     Fast-food chains     Retail food    
Links
Click here to access on Planet eStream


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