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Bartlett and Ghoshal
Medium
Periodical Article
Medium
- part of - (Periodical Copy) (Date) Sep2018 (Volume) 25 (Number) 1
Medium
(Periodical) Business Review.
Classif
650 BUS
Subject
Business Studies
Page
11-13
Authors
Waterhouse, Phil
Contents
Introducing the new Bartlett and Ghoshal theory to academic study.
Keywords
A level business
Bartlett and Ghoshal theory
Business
Business strategy
Business studies
Business theory
Dyson
McDonalds
Unilever
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