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Case study: Formula one.
Medium
Periodical Article
Medium
- part of - (Periodical Copy) (Date) Nov2023 (Volume) 30 (Number) 2
Medium
(Periodical) Business Review.
Classif
650 BUS
Subject
Business
Page
14 - 15
Authors
Waterhouse, Phil
Contents
The author examines the finances and players behind the sport.
Keywords
Bernie Ecclestone
Branding
Dynamic markets
Ecclestone, Bernie
Entrepreneurs
F1
Formula one
Global marketing strategy
Managing change
Marketing mix
Organic growth
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