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Searched in "AUTHORS" for "McDonald, Malcolm": 2 matches found.
1.
Marketing plans: profitable strategies in the digital age.
(9th)
by:
McDonald, Malcolm
;
Wilson, Hugh
;
Chaffey, Dave
Copies:
IOW College - Main Collection ( Copies= 1 Available= 0)
Class:
658.802 McD
Publisher & date:
John Wiley & Sons Ltd.
(2024)
None available
2.
Creating powerful brands in consumer, service and industrial markets.
(3rd)
by:
de Chernatony, Leslie
;
McDonald, Malcolm
Copies:
IOW College - Main Collection ( Copies= 1 Available= 1)
Class:
658.827 DEC
Publisher & date:
Elsevier
(2003)
None available
