IOW College Library Resources

P is for Primark.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Apr2022 (Volume) 28 (Number) 4
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 27
Authors Waterhouse, Phil
Contents

The expansion of Primark over the last 20 years provides and excellent example of a cost leadership strategy.

Keywords
Business models     Clothing     Economies of scale     Ethics     Fast fashion     Primark     Retailers    


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