IOW College Library Resources

Case study: Fifa. The end of an era?

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Feb2025 (Volume) 31 (Number) 3
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 12 - 14
Authors Waterhouse, Phil
Contents

The author explains the history and business model of EA Sports and its relationship with Fifa.

Keywords
Boston Matrix     Business expansion     Business failure     Competitive advantage     Competitive environment     Distinctive capabilities     Dynamic markets     EA Sports     eSports     Factors influencing investment     FIFA     First mover advantage     Forms of business     Global markets     International trade     Marketing     Product differentiation     Product life cycle     Research and Development     USP    


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