IOW College Library Resources

Nykaa Cosmetics. Exploiting a gap in the market.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Sep2022 (Volume) 29 (Number) 1
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 18 - 19
Authors Waterhouse, Phil
Contents

How one entrepreneur found a gap in the market and set up her own company by using business models from other regions and adapting them to her home market.

Keywords
Branding     Cosmetics industry     Entrepreneur     External influences     India     Indian companies     Innovation     Leadership     Market mapping     Market positioning     Market segmentation     Marketing strategy     Product development     Promotion     Seasonality     Unicorn business    


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