IOW College Library Resources

Inside Tesco: Britains biggest supermarket.

Medium Planet eStream
Class/Location 658.827 INS
Imprint BBC1: 10/04/2019
Length 60 minutes
Notes

Available to view online. You will need your college email address and password.

The story behind the ups and downs of the supermarket brand established almost 100 years ago.

Keywords
Brand management     Branding     Branding strategy     Business     Business and Management     Business case studies     Business environment     Business excellence     Leadership     Management and leadership     Retail food     Supermarket chains     Supermarket food     Supermarkets     Tesco    
Links
Click here to access on Planet eStream


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