IOW College Library Resources

Case study: y is for Yeezy.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Sep2023 (Volume) 30 (Number) 1
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 11
Authors Waterhouse, Phil
Contents

The author examines the Yeezy brand by controversial artist Kanye West.

Keywords
Business failure     Dynamic markets     Global markets     Marketing mix     Niche market     Promotion    


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