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The fragrance industry.
Medium
Periodical Article
Medium
- part of - (Periodical Copy) (Date) Apr2023 (Volume) 29 (Number) 4
Medium
(Periodical) Business Review.
Classif
650 BUS
Subject
Business
Page
4 -5
Authors
Wallace, Graham
Contents
Exploring the factors driving recent changes in the global fragrance market.
Keywords
Business decisions
Competitive advantage
Dynamic market
Dynamic markets
Fragrance industry
Global marketing
Innovation
Market differentiation
Market positioning
Market segmentation
Mass markets
Niche markets
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