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X is for Xerox
Medium
Periodical Article
Medium
- part of - (Periodical Copy) (Date) Apr2023 (Volume) 29 (Number) 4
Medium
(Periodical) Business Review.
Classif
650 BUS
Subject
Business
Page
21
Authors
Waterhouse, Phil
Contents
The author examines the origins and current market share of Xerox.
Keywords
Competitive advantage
Corporate strategy
Dynamic markets
Innovation
PESTLE
Photocopy
Research and Development
Xerox
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