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Case study: 3M.
Medium
Periodical Article
Medium
- part of - (Periodical Copy) (Date) Feb2024 (Volume) 30 (Number) 3
Medium
(Periodical) Business Review.
Classif
650 BUS
Subject
Business
Page
14
Authors
Waterhouse, Phil
Contents
The author examines the company behind Post-it notes and other essential products.
Keywords
Boston Matrix
Competitive environment
Corporate objectives
Entrepreneurial motives
Marketing strategy
Organic growth
Product portfolio analysis
Research and Development
Role of the entrepreneur
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