IOW College Library Resources

Ikea: How do they really do it?

Medium Planet eStream
ISBN qaaaaaaaaaaaaaazsa\z\AQAWSAQsqsswewewas
Class/Location 381.12 IKE
Imprint Channel 5: 17/10/2022
Length 60 minutes
Notes

Industry insiders, retail experts and former employees lift the lid on the world's biggest furniture seller.

Keywords
Consumer psychology     Customer behaviour     Customer experience     Entrepreneurs     Flat pack     Furniture     Hot spots     Kamprad, Ingvar     Maze     Pricing     Pricing strategy     Retailers     Retal industry     Room sets     Smell     Visual merchandising    
Links
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