IOW College Library Resources

Consumer behaviour: applications in marketing.

Medium Text
ISBN 9781473919501
Class 658.8342 EAS
Fict/Non Non Fiction
Authors East, Robert
Singh, Jaywant
Wright, Malcolm
Vanhuele, Marc
Imprint Sage Publications Ltd.: London: 2017
Edition 3rd
Value 44.99
Keywords
Brand     Brand awareness     Brand building     Brand development     Brand identity     Brand management     Business     Business and Management     Business students     Customer behaviour     Customer loyalty     Marketing     Marketing analysis     Marketing case studies     Marketing communications     Relationship marketing     Segmentation     Segmenting markets    
Copies
L02870 - Available (Shelving), Located: Main Collection( ) /, Type: One week


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