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Creating powerful brands in consumer, service and industrial markets.
Medium
Text
ISBN
9780750659802
Class
658.827 DEC
Fict/Non
Non Fiction
Authors
de Chernatony, Leslie
McDonald, Malcolm
Imprint
Elsevier: Oxford: 2003
Edition
3rd
Value
22.99
Keywords
Advertising
Brand identity
Brand name products
Brand names
Branding
Marketing
Product management
Copies
T56513 - Available (Shelving), Located: Main Collection( ) /, Type: Ordinary
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