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Periodical Copy Registered at: IOW College
Medium
(Periodical) Business Review. (Date) Sep2016 (Volume) 22 (Number) 1
CONTENTS INFORMATION
Periodical Article
Understanding markets: The long tail in marketing
Understanding markets: Culture: Hofstede's dimensions
Strategy: Why do businesses fail?
Stakeholders: Which stakeholders are most important?
Management and leadership: The Tannenbaum-Schmidt continuum
Killer concepts: Opportunity cost
Exam guide: Welcome to Edexcel business A level
Case study: The rise of the upmarket burger
Case study: Target takes aim.
Case study: Marketing Coca-Cola
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