IOW College Library Resources

Case study: Dr Martens.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Nov2023 (Volume) 30 (Number) 2
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 28 - 29
Authors Waterhouse, Phil
Contents

The author examines the growth, market share and future prospects of footwear company Dr Martens.

Keywords
Business decisions     Business objectives     Business strategy     Dr Martens     Entrepreneur     Forms of business     Global marketing strategy     Niche market     Organic growth     Outsourcing     PESTLE