IOW College Library Resources

Pricing, strategy and the UK car market.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Apr2023 (Volume) 29 (Number) 4
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 18 - 20
Authors Marcouse, Ian
Contents

The author discusses the market for used and new cars.

Keywords
Brexit     Car manufacturing     Marketing mix     Marketing strategy     PESTLE     Price     Supply and demand     Used cars