IOW College Library Resources

Tesco's American adventure

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Nov2013 (Volume) 20 (Number) 2
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Tesco
Page 18 - 19
Authors Mitchell, Mark
Contents

This article looks at what went wrong with Tesco's Fresh & Easy brand.

Keywords
Grocery retailers     Grocery trade     Supermarket chains     Supermarkets     Tesco