IOW College Library Resources

The ethics of marketing

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Sep2017 (Volume) 24 (Number) 1
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business Studies
Page 12-15
Authors Hoang, Paul
Contents

Why is it impotant for marketing campaigns to be ethical?

Keywords
Business     Business studies     Ethical marketing     Marketing     Marketing campaigns     Marketing case studies     Marketing ethics