IOW College Library Resources

Tata Nano The end of the road.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Feb2019 (Volume) 25 (Number) 3
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business Studies
Page 6-7
Authors Vlachonikolis, George
Contents

Tata's attempt to market the worlds' cheapest car has come to an end with the Indian conglomerate losing money on the project.

Keywords
Business     Business case studies     Business enterprise     Business failure     Business management     Business strategy     Car design     Car manufacturing     India     Indian culture     Indian industry     Tata Group