IOW College Library Resources

The fragrance industry.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Apr2023 (Volume) 29 (Number) 4
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 4 -5
Authors Wallace, Graham
Contents

Exploring the factors driving recent changes in the global fragrance market.

Keywords
Business decisions     Competitive advantage     Dynamic market     Dynamic markets     Fragrance industry     Global marketing     Innovation     Market differentiation     Market positioning     Market segmentation     Mass markets     Niche markets