IOW College Library Resources

Can the Switch revitalise the Nintendo brand?

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Sep2017 (Volume) 24 (Number) 1
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business Studies
Page 2-5
Authors Watson, Nigel
Contents

Can Nintendo's latest gaming innovation revive their plummeting market share?

Keywords
Brand awareness     Brand loyalty     Branding     Business     Business strategy     Gaming     Gaming industry     gaming machines     Marketing     Marketing campaigns     Marketing case studies     Nintendo     Sponsorship