IOW College Library Resources

N is for Nike.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Feb2022 (Volume) 28 (Number) 3
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 27
Authors Waterhouse, Phil
Contents

The ability of the American clothing company to reinvent itself and move into so many different market segments is key to the success of the business.

Keywords
Advertising     Branding     Corporate social responsibility     Fashion     Growth     Marketing     Product life cycle     Segmentation     Trainers