IOW College Library Resources

Mission statements. Why are they still key to business success?

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Sep2024 (Volume) 31 (Number) 1
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 6 - 7
Authors Grant, Elliott
Contents

The author examines what influences a mission statement and why they are important.

Keywords
Corporate culture     Corporate objectives     Corporate social responsibility     Mission statements     Strategic direction