IOW College Library Resources

Competition from China.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Feb2024 (Volume) 30 (Number) 3
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 12 - 13
Authors Marcouse, Ian
Contents

The author examines China's Comac aeroplanes and their potential impact on the industry giants' market share.

Keywords
Aircraft manufacturers     Aviation industry     Business objectives     China     Competitive advantage     Corporate strategy     Global competitiveness     Global marketing     Innovation and market growth     SWOT analysis