IOW College Library Resources

The music festival business.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Feb2024 (Volume) 30 (Number) 3
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 30 -31
Authors Wallace, Graham
Contents

Music festivals provide economic benefits to local economies, explains the author.

Keywords
Business ethics     Competitive advantage     Corporate influences     Demand     Market positioning     Marketing mix     Mass markets     Music festivals     Niche markets     Product differentiation     Profit     Social responsibility     Stakeholders