IOW College Library Resources

Supreme Fashion

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Nov2017 (Volume) 24 (Number) 2
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business Studies
Page 28-29
Authors Willcocks, William
Contents

What is it that compels customers to queue for days to purchase arguably overpriced clothing?

Keywords
Branding     Business     Business studies     Buyer behaviour     Consumer behaviour     Fashion     Insanity     Psychology