IOW College Library Resources

Sony's strategy for the Playstation 5.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Nov2021 (Volume) 28 (Number) 2
Medium (Periodical) Business Review.
Classif 30-31
Subject Business
Page 30-31
Authors Blake, Jonathon
Contents

Jonathon Blake looks at the life cycles of the Playstation brand and the strategies used in selling video games consoles.

Keywords
Innovation     Loss     Marketing strategy     Product life cycle     Profit     USPs