IOW College Library Resources

Mass and niche markets.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Nov2023 (Volume) 30 (Number) 2
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 2-3
Authors West, Rick
Contents

An examination of the differences between mass and niche markets using the automotive industry as an example.

Keywords
Automotive industry     Business decisions     Business strategy     Car market     Competitive advantage     Dynamic markets     Economies of scale     Mass markets     Niche markets