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M&S: how they got back on top.

Medium Planet eStream
Class/Location 381.12 M&S
Imprint Channel 5: 07/02/2024
Length 60 minutes
Notes

Exploring how Marks & Spencer, one of British retailing's most trusted brands, left behind years of stagnation to win back shoppers and return triumphantly to massive profits in 2023. Available to view online. You will need your college email and password to access.

Keywords
Branding strategy     Clothing retailer     Legacy business     Marketing     Marks & Spencer     Online retailing     Profitability     Retailing    
Links
Click here to access on Planet eStream