IOW College Library Resources

L is for Lidl

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Nov2021 (Volume) 28 (Number) 2
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 22
Authors Waterhouse, Phil
Contents

Supermarkets are a brilliant sector to use when looking for examples to bring into your exam responses.

Keywords
Branding     Lidl     Marketing mix     Product differentiation     Segmentation     Supermarkets     Targeting