IOW College Library Resources

Jamie's Italian and market mapping

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Sep2019 (Volume) 26 (Number) 1
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 6-8
Authors Waterhouse, Phil
Contents

Phil Waterhouse examines the downfall of Jamie Oliver's restaurant chain in terms of key business theories.

Keywords
Business failure     Chains     Hospitality industry     Italian restaurants     Jamie Oliver     Restaurants     Social media     Trip advisor