IOW College Library Resources

Saudi Arabia's new strategy

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Sep2016 (Volume) 23 (Number) 1
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 18 - 20
Authors Waterhouse, Phil
Contents

The author evaluates Saudia Arabia's diversification strategy, comparing it to the more conventional strategies used by Dubai and Abu Dhabi.

Keywords
Arab states     Marketing dynamics     Oil industry