Can likes become votes?
Medium
Periodical Article
Medium
- part of - (Periodical Copy) (Number) 321 (Date) May2018
Classif
500 BBC
Subject
Marketing
Page
28-31
Authors
Oakes, Kelly
Contents
Marketing firm Cambridge Analytica convinced its customers that they could use data mined from Facebook to influence people's votes, but do their psychological profiling techniques really work?
Keywords