IOW College Library Resources

The flexitarian gap.

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Feb2022 (Volume) 28 (Number) 3
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Business
Page 13-15
Authors Marcouse, Ian
Waterhouse, Phil
Contents

Case study on a business. Focuing on the development of flexitarian meals; the 'Lean & Greens' range by Highland Food Group, stocked byTesco.

Keywords
Brand     Flexitarian     Primary research     Product development     Ready meals     Secondary research     Supermarkets     Tesco