IOW College Library Resources

Understanding markets: Culture: Hofstede's dimensions

Medium Periodical Article
Medium - part of - (Periodical Copy) (Date) Sep2016 (Volume) 22 (Number) 1
Medium (Periodical) Business Review.
Classif 650 BUS
Subject Culture
Page 26-27
Authors Vlachonikolis, George
Contents

Can the British Army's methods for adapting to local culture in Afghanistan be applied to companies seeking to enter foreign markets?

Keywords
Culture     Geert Hofstede     Hofstede's cultural dimensions framework